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Optimize for conversion value with eCPC in Google Ads

Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC). Scott Clark of BuzzMaven in Lexington, Kentucky was among those who’ve noticed the new option showing in the Google Ads. Why we should care Google rolled out its maximize for conversion value …

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Lucidworks’ new feature promises enhanced internal site search customization

Enterprise search technology company Lucidworks announced Predictive Merchandiser, a feature for its Fusion 5.0 site search platform Wednesday. Product Merchandiser is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which may expedite processes and circumvent the need to enlist …

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How Google’s recent changes affect higher education websites

The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions. …

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Udemy Class Review: Raspberry Pi Bootcamp

  The Raspberry Pi began life as a simple teaching instrument designed to make it easier for young minds to learn to program. Today that’s still the primary purpose of Raspberry Pi devices, but the product has also taken on a new life as a hobbyist mini computer. In these …

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New Pterosaur Species Identified in Canada

Cretaceous pterosaur remains discovered in the Dinosaur Park Formation in Alberta have been identified as a new genus and species, Cryodrakon boreas. Cryodrakon boreas. Image credit: David Maas. Cryodrakon boreas lived about 77 million years ago and had a wingspan of 33 feet (10 m). The flying reptile belongs to …

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Will traditional PPC agencies die out in the age of automation?

“Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” at every automation headline out there. The fear …

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