Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC). Scott Clark of BuzzMaven in Lexington, Kentucky was among those who’ve noticed the new option showing in the Google Ads. Why we should care Google rolled out its maximize for conversion value …
Read More »Lucidworks’ new feature promises enhanced internal site search customization
Enterprise search technology company Lucidworks announced Predictive Merchandiser, a feature for its Fusion 5.0 site search platform Wednesday. Product Merchandiser is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which may expedite processes and circumvent the need to enlist …
Read More »How Google’s recent changes affect higher education websites
The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions. …
Read More »Samsung’s PlayGalaxy Game Streaming Is Live on the Note 10
The Galaxy Note 10 got most of the attention at Samsung’s recent Unpacked event, and quite understandably. Samsung also talked about its upcoming PlayGalaxy Link game streaming platform. PlayGalaxy wasn’t available when the Note 10 launched, but it has now started rolling out as a beta. This is your …
Read More »Udemy Class Review: Raspberry Pi Bootcamp
The Raspberry Pi began life as a simple teaching instrument designed to make it easier for young minds to learn to program. Today that’s still the primary purpose of Raspberry Pi devices, but the product has also taken on a new life as a hobbyist mini computer. In these …
Read More »New Pterosaur Species Identified in Canada
Cretaceous pterosaur remains discovered in the Dinosaur Park Formation in Alberta have been identified as a new genus and species, Cryodrakon boreas. Cryodrakon boreas. Image credit: David Maas. Cryodrakon boreas lived about 77 million years ago and had a wingspan of 33 feet (10 m). The flying reptile belongs to …
Read More »Scientists Identify Four Genetic Regions Associated with Left-Handedness
A team of researchers from the University of Oxford has identified four regions of the human genome associated with left-handedness in the general population and linked their effects with brain architecture. The language brain regions were more coordinated in left-handers between the two sides of the brain (in green and …
Read More »Will traditional PPC agencies die out in the age of automation?
“Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” at every automation headline out there. The fear …
Read More »Search used when brands are unknown, but it’s direct navigation for existing customers
It’s well established that consumers use multiple channels and digital tools for shopping research and discovery. Among them, Google, Amazon and social media (to a lesser degree) tend to be the top traffic referrers to websites with 48% of website visits coming from direct traffic. Brand sites more trusted. Direct …
Read More »Apple Unveils iPhone 11, Pro, Pro Max, With Heavy Emphasis on Cameras, Battery Life
Apple unveiled its upcoming trio of new iPhones today, covering the iPhone 11 and the new iPhone Pro product family. The company is retiring the confusing “XR” and “XS” brands that it deployed last year, in favor of a simplified structure. The iPhone 11 is just the iPhone 11, …
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