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Organic search responsible for 53% of all site traffic, paid 15% [Study]

Despite the rise of zero-click results, a new study (.pdf) from BrightEdge says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. The company found that paid and organic search are responsible for “68% of all trackable website traffic.” Organic …

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How to track traffic quality and boost conversions

Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted. And let’s assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or …

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