Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program requirements will be evaluated based on manager account optimization scores starting in June, with added focus on Google’s automated …

  After recently tweaking its design to better showcast podcasts, Spotify today announced it’s giving its entire mobile experience a refreshed look-and-feel. Starting initially with the iOS app, both Spotify Free and Premium users will notice the app has a more consistent, streamlined look, new in-app icons, changes to how …

The strong force is one of the four fundamental forces of nature, which also include gravity, electromagnetism and the weak nuclear force. The strong force is responsible for binding together the protons and neutrons that form the nucleus of the atom, and thus the core of every atom that builds …

  Google announced that the rich results testing tool now also supports showing you how your How-to markup will look on the Google Home hub and other smart displays. What it looks like. Google shared a screen shot of how how-to markup will look like in the rich results test …

We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the organization – right on up to the C-level – brands are now starting to tap into the full potential …

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, …

Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is …

  That new song you heard the other day might not really be new, according to a pair of programmer-musicians. Damien Riehl and Noah Rubin created an algorithm to generate every possible melody, and they copyrighted it. This isn’t a scheme to sue people, though. Quite the opposite, in fact. …

  NASA’s InSight lander has been on Mars for more than a year now, and it’s slowly revealing new facets of the red planet’s story. We used to think of Mars as a dead world, but missions like InSight have increasingly shown there’s a little life left in Mars. In …

  SpaceX can move forward with its plans to build rockets in Los Angeles following a unanimous vote by the LA City Council. The 12-0 vote paves the way for Elon Musk’s spaceflight company to use a large tract of land at the Port of Los Angeles to conduct research …