SMX West 2017 kicked off with a bang, front-loading a Local SEO track with a ridiculously data-packed session from Andrew Shotland and Dan Leibson from Local SEO Guide. Last year, Shotland and Leibson decided to conduct their own study on local ranking factors, since the most-cited study on the subject …

In part 1 of this series, we showed how SEM account managers can avoid getting fired; part 2 detailed how they can improve account performance and “deliver the goods” to their organization in the form of conversions or sales. In my final installment here, I’d like to discuss how to …

The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to …

When Qualcomm announced the Snapdragon 835 earlier this year, the general conclusion was that the new core would feature an improved version of the company’s Kryo CPU architecture, with better performance thanks to fine-tuning of that design. It turns out that’s not the path Qualcomm is taking. Kryo: Frozen out The …

WikiLeaks began publishing a cache of data pilfered from the CIA several weeks ago, and the process isn’t anywhere close to over. The last round of leaks covered the covert tools used by the CIA to exploit Android, Windows, and other platforms. This time it’s Apple’s turn in the spotlight. …

NASA’s Curiosity rover will have been on Mars for five years come this summer, and it’s held up surprisingly well. The rover’s mission has been extended essentially indefinitely. As long as Curiosity can do science, NASA will make use of it. The harsh Martian terrain has not been kind to …

A fossil crustacean, discovered by a University of Leicester-led team of paleontologists, has been named Cascolus ravitis in honor of the naturalist and broadcaster Sir David Attenborough, in celebration of his 90th birthday. Cascolus ravitis. Image credit: David J. Siveter et al. Cascolus ravitis, a member of the stem-group of …

A species of frog that is completely new to science has been discovered in the cloud forests of Ecuador. The Ecuadorian rainfrog (Pristimantis ecuadorensis), adult female. Image credit: J.M. Guayasamin et al, doi: 10.1371/journal.pone.0172615. Writing in the journal PLoS ONE, Professor Juan Guayasamin of the Universidad San Francisco de Quito …

A team of physicists from the Universities of Vermont and Waterloo has discovered that a sphere of cold helium atoms follows a bizarre law of physics — called an entanglement area law — also observed in black holes. The discovery is reported March 13 in the online edition of the …

One way Theranos is hoping to stay afloat is by offering double the shares — including some of founder Elizabeth Holmes’ own shares — to investors if they promise not to sue. Theranos is knee-deep in an avalanche of lawsuits from investors and consumers of its blood-testing products after it …