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Is Google really keeping fake listings off Google Maps?

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study points out that “geographic proximity is the coin of the emerging localized-search realm,” which matches what I observed with the Possum update in 2016. This major algorithm update was responsible …

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Patent 1 of 2: How Google learns to influence and control users

Two patents were recently granted to Google that paint a very interesting picture of the future of search. These patents are: Detecting and correcting potential errors in user behavior Guided purchasing via smartphone Before we dive in, I feel it’s necessary to point out that having a patent granted does …

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5 hot trends in advanced analytics

Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in …

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The best Xbox One gifts, accessories, and starter games

The Xbox team has done a wonderful job turning around the narrative of the Xbox One. Even though the initial launch was fraught with missteps, the current leadership has made this console a legitimately worthwhile option. The Xbox One S is a sleek hardware revision, the 360 backwards-compatible catalog continues …

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See you tomorrow at the Pittsburgh Micro-Meetup

We’re in town for a few days and we’re excited to meet all of you at the Pittsburgh Micro-Meetup tomorrow. In preparation for Disrupt New York and our upcoming TC Sessions series on robotics, John Biggs and I are in Pittsburgh to talk to some startups. We will meet at …

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6 things to look for in a paid search bidding solution

With so many advertisers competing for high demand ad positions and search terms, and with constant fluctuations in the market, figuring out how to optimize your advertising spend within available budgets can be a real challenge. Predictive Search Bidding is a great way to control your costs while increasing your …

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