Establishing Retirement Income Using an Income Floor   This deep dive into the concept of using an income floor to establish a three bucket plan for retirement income needs comes from Glen Nakamoto. First of all, just to make clear, I am not a financial advisor or anyone who has …

The time for a website migration is now! Back in March I wrote about reconsidering your decision to pull back on digital marketing budgets due to COVID-19. In a time of uncertainty, it’s natural for businesses to be questioning their spending. As revenue is declining many companies are becoming rich …

Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt “You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is solve a non-problem?” Martin Splitt, search developer advocate for Google, warned SEOs and developers. …

Many marketers unlikely to attend in-person conferences until COVID-19 vaccine The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. In fact, more than 66% of those surveyed said they would only attend …

Why marketers need identity to build consumer trust in a cookieless world For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have …

The return of retail stores: If you reopen will they come? The news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in many places around the country: Georgia, Texas, Florida, Colorado and numerous other states. Yet polls continue to …

Google tests ‘Curbside Pickup’ badge for local Shopping ads   “Curbside pickup” badges are now appearing on eligible Local Inventory Ads in Google Shopping One area where Google has an edge over Amazon? Local retail. In response to COVID-19 restrictions, Google has been giving local businesses more messaging options such …

Replay: Google’s Martin Splitt gets technical on Live with Search Engine Land On Friday, Search Engine Land’s Barry Schwartz hosted a discussion with Martin Splitt, Google Search Developer Relations, on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites, and …

Now, Shopify merchants can quickly turn their catalogs into shoppable Pins A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update …

NBA Going To Try To Open In 2020? In an effort to distance itself from the behemoth that is the NFL, the thought of starting the NBA season on Christmas Day feels like a viable option. On its face, not trying to compete with the NFL and its stranglehold on …