If you’ve ever run an AdWords account before, you’ll know why being able to copy labels between levels is such a godsend. In a typical account, you generally deal with hundreds, or even thousands of campaigns, within which there can be thousands more ad groups and keywords. Without proper labeling, …

Google’s developer conference kicks off tomorrow in Mountain View, Calif. One of the expected announcements, according to a Bloomberg report, is the expansion of AI and the Google Assistant to a range of other devices, including the iPhone: At the Google I/O conference this week, the Alphabet Inc. unit plans to …

More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. …

Photo: Courtesy of TRX You’ve probably seen a regular TRX suspension system at the gym. And you’ve most likely watched male gymnasts swing and steady themselves between two rings on TV. Well, meet TRX’s new tool that combines the two: The Duo Trainer. With two flat bars placed at the …

An international team of researchers, led by the University of Surrey, UK, has identified a crucial link between metabolism and osteoarthritis. Phenotypes of osteoarthritis: evidence suggests that patients with osteoarthritis fall into multiple phenotypic subgroups defined on the basis of the main driver of disease, one of which is a …

There’s absolutely nothing efficient about sorting through 30,000 resumes by hand. Recruiters spend months evaluating applicants only to have great prospective candidates get lost in the pile. On the stage of TechCrunch’s Startup Battlefield, French startup Riminder made the case for how its deep learning-powered platform could augment recruiters — helping …

At a town hall meeting in New York earlier today, Disney chief executive Bob Iger said hackers are claiming to have stolen an undisclosed new film from Disney’s upcoming slate, according to a report in The Hollywood Reporter. Needless to say, the king of Disney’s castle is refusing to pay the …

Last month, Search Engine Land reported that changes to Quality Score reporting may be on the way. Now they’re here. Google has added seven new Quality Score reporting columns that will provide much more visibility. The big new development is advertisers will finally get some historical Quality Score data in AdWords. …

Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some significant. Here’s a look at what’s changing. First, some background. Ad Rank determines where an ad appears on the page and is based …

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation services – can provide numerous benefits. This buyer’s guide …