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Chrome Beats Edge in New Battery Life Tests

Microsoft really, really wants you to use its Windows 10 browser, Edge. The company has come under fire for its relentless attempts to push consumers towards its own software, even going so far as to toss pop-up adds into the system tray when you’re running different browsers. The company’s claims …

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10 Healthy Snack Ideas, Stolen from Top Trainers

Photos (clockwise from top left): Perry Santanachote, Alexa Schirm, Jan Vašek, Daria Nepriakhina Had another one of those days when you’re running from a workout to a meeting to the office to an after-work event — then back home? While you might feel like you’re moving as fast as Steph …

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Archaeologists Find Earliest Monumental Egyptian Hieroglyphs

A team of archaeologists from Belgium, the United States and Egypt has uncovered some previously unknown rock inscriptions, which include 5,200-year-old Egyptian hieroglyphs, at the archaeological site of El-Khawy, near the ancient Egyptian city of Elkab. The newly discovered panel of signs features images of a bull’s head on a …

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Small business SEO: Your questions answered

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature …

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5 successful B2B AdWords best practices for any company

AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1. Start with negative keywords Homing in …

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Danny Sullivan: My new role as advisor for Third Door Media

After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of …

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SMX Advanced: A paid search roundup

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With …

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