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Google publishes new FAQ on job search postings for webmasters

Mariya Moeva from Google posted a new and helpful frequently asked questions document in the webmaster help forums around the new job search functions in Google. Google is encouraging webmasters to mark up their job listings so that Google can show them in web search for job-related queries. Yesterday, Google …

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SEM growth hack #4: Grow ROI with cross-channel optimization

This article addresses the importance of optimizing your SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) channels together to gain monster ROI growth in the search channel. Optimization of search advertising often occurs in a vacuum where SEM, SEO and PLA efforts are optimized separately. …

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Anna Patterson talks Gradient Ventures, Google’s new AI fund

It’s been pretty obvious for a few months now, but Google has finally admitted that it’s running its own investment fund targeting machine intelligence startups. The fund will go by the name Gradient Ventures and provide capital, resources and education to AI-first startups. Google isn’t disclosing the size of the …

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Vizio files $100M lawsuit against LeEco

Last summer LeEco announced it intended to purchase the U.S.-based TV maker Vizio for $2 billion. The deal fell through in March amid myriad problems surrounding LeEco, including a major cash crunch. Allegedly the deal included a $100 million buyer-termination fee and now Vizio has filed suit in a California court to …

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AMP for Advanced SEOs: SMX Advanced insights

At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic. AMP’s expanding …

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