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How to test (and perfect) nearly everything in PPC

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip …

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[Updated] 7+ features you’ll only find in the new AdWords interface

This article was originally published on 7/13 and has been updated to include more recent features in the new interface. These can be found under the “Bonus” section below. Even though the New AdWords Experience (AKA the new user interface) doesn’t quite have feature parity with the current AdWords yet, it actually offers …

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Canada’s Most Popular Shopping Districts

From coast to coast, there’s no denying that Canada is a beautiful country. Along with the stunning landscape of the True North, our nation is also home to stylish and diverse Canadians who have killer street style. Whether you love indulging in luxurious investment pieces or hunting for a bargain, …

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Toyota Unveils Solid-State Battery Design for EVs

The biggest problems facing EVs like the Tesla Model S and the Nissan Leaf almost all come down to the batteries. Whether we’re talking about range anxiety, cost, charge time, or charging station availability across the US, we’re ultimately discussing battery chemistry, weight, and recharge times. Now, Toyota is apparently …

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6 Open-Water Swimming Mistakes (And How to Avoid Them)

Photo: Twenty20 Even if you hit the pool multiple days a week, your first organized open-water swim can feel disorienting, intimidating or just downright difficult. “Swimming in open water is completely different from swimming in a pool. There are no lane lines, and in most cases you can’t see the …

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Healthy Gluten-Free Vanilla Cupcakes

These Healthy Gluten-Free Vanilla Cupcakes will restore your faith in gluten-free baked goods.  They’re so, so soft and fluffy, they’re moist and won’t crumble between your fingers like sand, and they taste just like all cupcakes should — rich and sweet with comforting tones of vanilla bean in every bite. These …

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