At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with …

For the first time in nearly a century, the United States will have front row seats to a total solar eclipse today as the moon passes between the sun and the earth. To mark the occasion, Google has traded out the logo on its home page with an animated doodle …

Some say August is the Sunday of the summer months – the last chance to enjoy the lazy days and time off. And while “Sunday Funday” and “August Fun-Month” just don’t sound the same to our ears, there are plenty of ways to have some last-minute, eco-friendly, end-of-summer hurrahs with …

Turn off the lights when you leave the room! It’s a mantra we’ve heard all our lives. From installing programmable thermostats and taking shorter showers, to using high efficiency light bulbs and appliances, there are many actions we can take inside our homes that will decrease home energy use. But …

It’s officially summer and there’s nothing like hitting the open road or hopping a flight in search of unforgettable experiences. Traveling is one of life’s greatest rewards, but it’s generally recognized as one of the worst things for the environment. Between transportation, hotel stays, meals eaten out and souvenirs purchased, …

Summer has started, but it seems we’re busier than ever. Plans, projects and meetings that we put off “until summer” have caught up with us and they can make the dog days a little overwhelming. If your to-do list is growing like a weed, here are seven ways to trim …

It’s a fact.  Most gift giving occurs in the month of December. That said, plenty of gifts exchange hands throughout the year. From birthdays and weddings to those “just because” goodies and hostess gifts, there’s often a reason to give. The next time you’re searching for a gift (think wedding, …

When the last day of school arrives, it’s safe to say both kids and parents breathe a sigh of relief. For a few months, there’s a break from early wake-up calls, struggling through carpool and staying up late to finish homework and projects.  Everyone enjoys a little more time to …

Feeling sticky? It’s the dead of summer and it’s HOT HOT HOT out there. When the mercury seems to be climbing out of the thermometer, you basically have two choices: crank the air conditioner (and deal with your energy bill later) or find alternative ways to cool down without expanding …

Only a few precious weeks left of summer. Cherish these last, lazy, sun-filled days by inviting friends and family for a fun, outdoor BBQ. By skipping yet another meal cooked in the oven or on the stove, you’ll trim some fat off your electric bill and with our tips below, …