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How to rank #1 on YouTube search in 30 days [case study]

Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know that ranking number one in Google search is very, very difficult. But as for ranking number one on YouTube search? Maybe not so much. In …

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AdWords ad rotation settings to get trimmed: Optimize or don’t

The signs were all pointing this way. Google announced Tuesday a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” The options currently appear as: A bit of …

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