AOL announced today that AOL Instant Messenger (AIM) will shut down as of December 15. AIM has been pretty dead for years, largely supplanted by services like Facebook, Skype, Twitter, Google Hangouts, text messaging, and WhatsApp. But I’m still a little sorry to see it go. AIM was the first …
Read More »Paleontologists Identify New Species of Prehistoric Marine Crocodile: Ieldraan melkshamensis
A new species of marine reptile that lived about 163 million years ago (Middle Jurassic epoch) has been identified from a fossil found near Melksham, Wiltshire, England. Ieldraan melkshamensis — nicknamed the Melksham Monster after the town where it was unearthed — closely resembled the species shown in this artist’s …
Read More »Google extends olive branch to publishers, lays out new focus on subscriptions
In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch. In his …
Read More »Local SEO: 7 Google My Business questions asked and answered
Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out of five people use search engines to find local information, like a company’s business hours, address, phone number, online reviews, busy times and more, according to Google. Google …
Read More »5 ways to capitalize on Google Tag Manager
Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and …
Read More »All-new MarTech Today guide: Enterprise Digital Personalization Tools
With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or …
Read More »Danny Sullivan joins Google, leaves advisor role at Third Door Media
Three months after retiring from his Chief Content Officer position at Third Door Media (this publication’s publisher), Danny Sullivan announced this morning that he’ll begin working at Google in an as-yet-undefined role with the search division of Alphabet. From his post: My title is still being determined, but the position …
Read More »SearchCap: Capitalizing on Google Tag Manager, Google My Business & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door MediaOct 6, 2017 by Michelle Robbins Search industry veteran journalist begins new role at Alphabet’s core …
Read More »AdWords Scripts now available in new AdWords interface
AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key changes: See up to 500 script logs per …
Read More »Chic Thanksgiving Events In Toronto
Canadian Thanksgiving is almost upon us, which means it is time to embrace the fall harvest and prepare for a weekend of family gathering. For many, Thanksgiving is a meaningful holiday that fills the heart with gratitude and appreciation, while also filling the tummy with roast turkey, candied yams and …
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