Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ads Manager, the company announced this week. Pinterest is also introducing a new option for brands to target their search ads beyond the traditional …

Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look different than they did this summer! In case you missed it, Google recently updated the way that we serve sitelinks, callouts and structured snippets in your …

A new Overview tab is rolling out in Bing Ads accounts. Not to be confused with the Home page in the top navigation of the Bing Ads UI, the new Overview tab will be found under the main Campaigns page. It provides a high-level view of account performance with more …

Today’s Google doodle spotlights the Indian-American astrophysicist and Nobel Prize winner Subrahmanyan Chandrasekhar on what would have been his 107th birthday. As a result of his work studying the evolution of stars, Chandrasekhar found The Chandrasekhar Limit, the theory that a star’s mass will determine whether a star becomes a …

Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using its e-commerce platform can make it easier for visitors to find stuff on their websites. The …

Marketers are at a crossroads with their web technology. Many feel handcuffed to their platform: they need an upgrade from their legacy CMS, yet a headless technology can require massive developer resources to setup and continuously manage. This report from Zesty.io helps marketers navigate the CMS landscape. You’ll glean advice …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Salesforce’s Einstein boosts search in its Commerce CloudOct 19, 2017 by Barry Levine The new features make it easier for online retailers to tailor site search …

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time …

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. …

When one thinks of the Royal Ontario Museum, an image of educational outings may immediately spring to mind.  After all, it’s easy enough to associate the dinosaurs, historic artwork and sculptures with the nostalgia of field trips. However, ROM Friday Night Live aims to officially make a night at the …