After news about the Texas church shooter came out, many searchers went to Google to learn more about the shooter. What they found when searching the shooter’s name in Google Sunday night, and for a period of time afterward, was highlighted tweets from Google’s Twitter partnership that showed misinformation. Last …

Wait times for some local listings, such as restaurants, are Google’s latest addition to its local search results, appearing when people view those listings in web search. Eventually, this information will appear on Google Maps, as well. The new feature will appear near the popular times information, which currently shows users how busy a …

Today’s doodle takes a sharp turn from the usual doodle focus that pays homage to a person or holiday, and instead offers an animated ride through a pad thai recipe. According to the Google Doodle Blog, the doodle’s artwork was inspired by a doodle team member’s own research into cooking …

Mark your calendars for SMX West 2018! We’re coming to sunny San Jose, California, March 13-15. Don’t miss your chance to attend the largest search marketing conference on the West Coast. Obsessed with search? So are we. SMX is the only conference series that is 100 percent dedicated to search. …

As reviews have become more important (to consumers and as a local ranking factor), multiple companies have emerged to monitor reviews, but also to help small business owners obtain them. Yelp is trying to stop many of those efforts. We were provided with the following, received by one of these …

When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads. Marketers must now take a data-driven approach to call conversions to optimize ROI. To do it, businesses and …

Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can …

Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they can’t rely on metrics alone in order to judge whether a …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the …

Reverse mortgage purchase guidelines were recently eased, making it much easier to use this loan type for people who want to buy a newly constructed home. A Home Equity Conversion Mortgage, more commonly known as a reverse mortgage for purchase or an HECM for Purchase (or even H4P) is a …