Dominik Bosnjak”We don’t desire to use AI as a marketing method,” LG Electronic Devices Chief Technology Officer Il-pyung Park said Monday on the sidelines of the Customer Electronic Devices Show 2018, CNET reports. Mr. Park’s comments came quickly after the South Korean tech giant detailed a wide range of product classifications that it’s launching as part of the ThinQ household later on this year, having opted to relaunch the brand and utilize its associated artificial intelligence innovations to promote a smart house environment that’s both merged and open up to third-party product or services.

LG’s basic technique to contemporary consumer electronic devices and AI applications it’s wanting to explore in this item segment stays somewhat irregular; following an emphasis put on its cooperation with Amazon at CES 2017, the business’s return to the yearly trade show largely focused on its newfound collaboration with Google which has reportedly been enhancing during the last year. While the new ThinQ devices will technically support both the Google Assistant and Amazon’s Alexa, the latter will only be executed through a third-party Ability of rather restricted nature compared with a full-fledged integration. Regardless of what was commonly interpreted as an early bet on Amazon’s supremacy in the consumer AI sector, LG now appears to be counting on Google winning the consumer-level AI race, though Mr. Park insists the company was always promoting an open platform with a broad variety of third-party compatibilities.

Looking back at LG’s last two CES looks, the business’s AI chief Peter Kim said the move to integrate Alexa into among its smart refrigerator lineups in early 2017 wasn’t suggested to suggest unique commitment to Amazon’s digital assistant but was made because Alexa’s exceptional shopping integration was a more natural fit a gadget indicated to be the center of one’s kitchen area where individuals are more most likely to wish to purchase groceries. Also, the Google Assistant is natively incorporated into its brand-new Televisions rather of Alexa due to the fact that TV users have a larger tendency to ask their AI helpers about things like news and weather condition, i.e. an area in which Google has Amazon beat, the executive suggested. Eventually, Mr. Park’s comments on the matter likely weren’t indicated to be taken actually since AI will seemingly be at the leading edge of the company’s promotional ventures centered around its consumer electronics moving forward and he just indicated LG didn’t set out to embrace AI because of its marketing potential however basic usefulness.

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LG Doesn’t See AI As “A Marketing Strategy,” Top Exec Claims – CES 2018