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Yoast SEO, one of the more popular SEO plugins for WordPress, has finally adopted IndexNow, the Microsoft backed protocol to submit content to search engines. This is available in the premium version of Yoast SEO version 19.2, the company announced.
What is IndexNow. IndexNow provides a method for websites owners to instantly inform search engines about latest content changes on their website. IndexNow is a simple ping protocol so that search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results. The co-sharing of IndexNow went fully live in January 2022.
Integrations. Why Microsoft built its own plugin for WordPress sites to use IndexNow, Yoast decided to build it in to its premium plugin. Why did Yoast add it now? “The latest change to the protocol is the second significant development that made us change our minds about IndexNow. The IndexNow team changed the endpoint of the API from pinging each individual-supported search engine to a single API managed by the protocol. This means that sites only have to ping a single site, making the process much more efficient. All of this fits into our view of a sustainable crawling and indexing solution, so now is the time to implement IndexNow with a new integration in Yoast SEO,” the company explained.
What is IndexNow. IndexNow provides a method for websites owners to instantly inform search engines about latest content changes on their website. IndexNow is a simple ping protocol so that search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results.
Google support? Nope, not yet. Google last year said it was testing IndexNow but since then has not said much about IndexNow. There have been some rumors that Google would not adopt this protocol but as we have seen in the search space, things change fast and often.
Why we care. Like we said before, instant indexing is an SEO’s dream when it comes to giving search engines the most updated content on a site. The protocol is very simple and it requires very little developer effort to add this to your site, so it makes sense to implement this if you care about speedy indexing.
Now, if you have WordPress and use Yoast SEO premium, you can easily active IndexNow for your site.
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