Tag Archives: youtube

YouTube Expands Ad Inventory

YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for …

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YouTube Music on Apple

  Google is currently moving full-speed ahead with YouTube Music, leaving the aging Play Music in the dust. Despite announcing this change last year, YouTube Music still hasn’t reached feature parity with Play Music. It’s a little bit closer today thanks to the new YTM smartwatch app. However, that app …

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Google YouTube Ads

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube attribution. Cross-network attribution reporting for YouTube and Search campaigns is now in open beta in Google Ads. When eligible, …

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Google Forms to YouTube

Google extends lead forms to YouTube, Discovery campaigns Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google …

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YouTube Music Charges

Pay to Play Your Own Music on Your Own Speakers As streaming services have become more ubiquitous, they’ve begun treating people who actually own content in increasingly hostile ways. In Google’s case, it intends to replace Google Play Music with YouTube Music by the end of the year — and …

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Youtube Action Ads

Youtube brings products to YouTube for action ads YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads. Shoppable TrueView for action. In a new test, ecomm-erce …

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Kids And TikTok

Kids now spend nearly as much time watching TikTok as YouTube in US, UK and Spain A new study on kids’ app usage and habits indicates a major threat to YouTube’s dominance, as kids now split their time between Google’s online video platform and other apps, like TikTok, Netflix and …

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YouTube Kids comes to smart TVs

YouTube Kids, the application offering a filtered version of YouTube that’s more kid-friendly, is now natively available on the big screen for the first time, Google announced today. Previously a mobile-only application, YouTube Kids will now be offered on a range of smart TVs, including those from LG, Samsung and Sony, which …

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