Tag Archives: visits

Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set …

Facebook has found the Holy Grail of advertising in a set of new partnerships with point-of-sale systems like Square and Marketo that will prove who bought what after seeing Facebook’s ads. Even if you don’t buy something, Facebook will also now know you visited a store based on a new …