According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15 to 20 percent of marketing spend while driving higher campaign conversions. But with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to …
Read More »TEAM O.S.I.R.I.S. PT. 2, mDw nTr, Hieratics The truth vs the myth
mdw nTr/Hieratic and the historical truth of the ancient Egyptian scribe.
Read More »The Truth About Nicaraguan Food
It pains me to write this, but I finally found a country whose food didn’t speak to me. I spent a few weeks in Nicaragua, mostly the west coastal areas of León, Granada, Ometepe and San Juan Del Sur, and fell madly for this country. A lot of the infrastructure …
Read More »The Truth About Kava in Fiji
Before I left for Fiji I heard plenty about kava: that fijians were obsessed with drinking it, that I would make you hallucinate, that it tasted terrible. Some of this was true, some of it was a flat out lie. So I thought I would set the record straight. Also …
Read More »The Truth About How to Lose Belly Fat
Photo: Pond5 You’ve tried them all in your pursuit of flat abs: crunches, reverse crunches, planks, bicycles and even the ab roller. After all, it seems logical. To increase muscular definition and lose fat, you should work your stomach muscles more. But will that really lead to a trim belly? …
Read More »The Bittersweet Truth About Stevia and Natural Sweeteners
Photo: Pond5 With the “I Quit Sugar” revolution in full force, most of us are aware that too much of the sweet stuff can be bad news for our waistline, heart health and overall well-being. As a result, many food manufacturers and home chefs turn to natural sweeteners in an …
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