Tag Archives: trust

$9M For Trust

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. It came out of beta with $9 million in seed funding from Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90. The Los Angeles-based company was started in 2019 …

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Google’s Local Trust Layer?

  Google’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted.  Get used to this subjective, binary world. The game has changed. What makes a local business trusted on Google? A badge. To this point, the use of the badge …

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Google’s Local Trust Pack

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This …

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