Tag Archives: transparency

Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly called the motives into question and complained about the loss of transparency into a large amount of ad spend. A …

Yahoo released its semiannual transparency report today, the first issued by the company since Reuters revealed earlier this month that Yahoo scanned its users’ email accounts at the behest of the U.S. government. In an effort to inform consumers about how frequently the government snoops on their information, and how often companies are …