Tag Archives: strategies

SEO Budget Strategies

Processings…Please wait. Opinions expressed in this article are those of the sponsor. A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic footprint. But …

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Retrospective Analysis

Processings…Please wait. Opinions expressed in this article are those of the sponsor. Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is that when …

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Your Future Retirement

This has been a year like no other. As you prepare to say a big buh-bye to 2020, use this list of year-end tax planning tips for 2020 and beyond to help launch you into a better future. In 2020, the rules were updated for everything from tax withholding to …

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Google Shopping

PPC tips: Bidding strategies for Google Shopping campaigns [Video] Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise their products on the platform. During our Google Shopping session of Live with Search Engine Land, …

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New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your …

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Strategies for capturing ‘made in the USA’ searches

In a 2013 survey of 1,000 Americans, conducted by market research firm YouGov, 47 percent of respondents indicated they would most likely purchase an item if it had “made in the USA” branding on it. And in 2015, Consumer Reports found that eight out of 10 American consumers said they would …

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Refreshing competitive search strategies in 2017

With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new year, it seems like a good opportunity to highlight a couple of the competitive strategies my agency, ZOG Digital, employs for our clients for both …

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