For the past four and a half years, Microsoft’s Surface family has done double-duty as an aspirational product platform and a high-end demonstration of what PCs are truly capable of. At the low-end, devices like the Surface 3 offered a low-cost, highly portable tablet, while high-end products like the Surface Pro …
Read More »4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: 85 percent to 95 percent of consumer engagement with brands happens through location-based assets. Use of location in advertising provided …
Read More »YouTube jumped to the top of the App Store following news of mobile live-streaming expansions
Demand for mobile live streaming on YouTube appears to be strong, given the fact that YouTube shot up to the top of the App Store – a position it hasn’t held since December 2015 – following reports of YouTube opening up this feature to more users. Earlier this week, YouTube was spotted …
Read More »Amazon pulls Diapers.com and other Quidsi apps from the app store
At the end of March, Amazon announced it was planning to shut down Diapers.com and all the other e-commerce sites operated by Quidsi – the company Amazon acquired for $545 million back in 2010. However, it didn’t offer any details as to when those sites would eventually shutter their doors. But …
Read More »App Annie: Android to top iOS in app store revenue this year
Apple will lose its lead over Android in terms of revenue generated by mobile apps this year, according to a new report from App Annie, out today. However, the firm’s estimate is based on including third-party Android app stores in its forecast, not just Google Play. When the Apple App …
Read More »Google says it has now tracked 4 billion store visits from ads
Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set …
Read More »Developers can finally respond to App Store reviews – here’s how it works
With yesterday’s release of iOS 10.3 and macOS 10.12.4, Apple has made a significant change to how its App Stores operate. At long last, developers now have the ability to respond to user reviews in order to offer support, ask follow-up questions, say thanks, or otherwise interact with their app’s customers. The …
Read More »Apple gives indie gamers a permanent home on the App Store
Breaking into the App Store can be difficult enough, but for small-time mobile game developers it’s even more of a challenge as they go up against billion-dollar, global publishers who dominate the top charts, like Supercell, Activision Blizzard, Niantic, EA, Tencent and others who can afford to invest millions in marketing budgets …
Read More »Six months in, iMessage App Store growth slows as developers lose interest
When the iMessage App Store first launched, it was touted as the next big platform for apps – a new way for developers to gain users and make money, and was followed by an initial surge of iMessage app downloads. Now, however, the excitement is fading as is the app store’s growth. …
Read More »App Store bug boosts paid apps over subscriptions in the top charts
A number of smaller, paid applications scored a spot on the App Store’s Top Grossing chart over the weekend in what may have been either the test of a new App Store algorithm or a fairly significant bug. The issue began on Friday, and only seemed to affect the Top Grossing apps, but not the other …
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