Tag Archives: smart

Google Smart Shopping

I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do you need a few reasons to try it out? In this article, I will be comparing SSC versus standard Shopping campaigns with the main …

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Smart Shopping Campaigns

Get shipping annotations, ‘new customer’ bidding control Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out and what’s coming later this year. Shipping annotations Starting Wedesndsay in the U.S., Smart Shopping ads can include …

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Smart Contact Lenses

These Smart Contact Lenses Overlay Info Without Obscuring Your View Maybe our eyes really need head-up displays. For a company that until recently was in stealth mode, high-powered Mojo Vision hasn’t been shy about advertising its radical vision for the way we interact with computers. Skipping past all those bulky …

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Stay Healthy On Your Vacation With These Smart Tips

With spring upon us and summer around the corner, many Canadians will be taking time off for some rest and relaxation. However, for those who are fitness junkies, holidays can throw one’s groove off. Between the lounging around and food indulgences, it can be tough to maintain your health and …

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YouTube Kids comes to smart TVs

YouTube Kids, the application offering a filtered version of YouTube that’s more kid-friendly, is now natively available on the big screen for the first time, Google announced today. Previously a mobile-only application, YouTube Kids will now be offered on a range of smart TVs, including those from LG, Samsung and Sony, which …

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Google sets machine learning loose on new ‘Smart’ display campaigns

Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive …

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