Tag Archives: should

  Concerning reports from Apple M1 Mac users have surfaced in the past few days, as different folks compare notes on how often their systems are writing to disk. Some comparisons display eye-popping levels of drive writes, especially given how long some of these systems have been in use. Evidence …

It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging information. So, do you outsource your content or build an in-house team? …

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You …

Photo: Twenty20 “Life is great. Cheese makes it better.” That’s what Avery Aames wrote in her book The Long Quiche Goodbye. Unfortunately for folks like Aames, the feta fans, burrata backers and gorgonzola groupies, cheese is often demonized for its high-fat content and possible addictive qualities. But nutrition experts say …

One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. …

Search Engine Land’s SMX London is every SEO and SEM’s dream. Join us May 23–24 for a tactic-packed agenda with more than 40 dynamic and authoritative speakers, keynotes and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s …

Photo: Pond5 If you’ve been to a health food store lately, you may have noticed a product called liquid aminos gracing the shelves. Jim White, RDN, a spokesperson for the Academy of Nutrition and Dietetics, says that liquid aminos come in pour or spray bottles and contain naturally-occurring essential and non-essential …

One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great deal because PPC search budgets are generally …

Photo: Twenty20 If you’ve ever passed up the elliptical for free weights, you need no introduction to the growing squad of strong AF ladies out there. And with campaigns like “Run Like a Girl” and “My Beauty, My Say,” the idea of mainstream beauty has evolved to include images of …

Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in …