Tag Archives: sense

Fitbit Versa 4 Smartwatches

Google closed its $2.1 billion Fitbit acquisition in early 2021, but it is only now that we’re seeing the results. Fitbit has announced two new smartwatches (plus a fitness tracker) that have deeper integration with Google services and a new version of Fitbit OS with a more Google-y design. They’ll …

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Going global: Common sense considerations too commonly ignored

The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater efficiency, expanded reach or fine-tuned creative. Around and around we go. When tasked with the “expansion” objective, instincts and common practice most often lead to a keyword …

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