Google closed its $2.1 billion Fitbit acquisition in early 2021, but it is only now that we’re seeing the results. Fitbit has announced two new smartwatches (plus a fitness tracker) that have deeper integration with Google services and a new version of Fitbit OS with a more Google-y design. They’ll …
Read More »Going global: Common sense considerations too commonly ignored
The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater efficiency, expanded reach or fine-tuned creative. Around and around we go. When tasked with the “expansion” objective, instincts and common practice most often lead to a keyword …
Read More »Brain implant used to restore paralyzed man’s sense of touch
The human nervous system is a delicate thing. Damage it in the right place, and a person can lose the ability to control much of their bodies. Since the nervous system is largely based on the transmission of electrical impulses, scientists have long experimented with ways to replace the missing …
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