Tag Archives: responsive

Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based …

Google opens image extension beta, adds countdowns to responsive search ads In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in …

Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has now …