Tag Archives: reporting

Struggle With Marketing Reporting

Processing…Please wait. Search Engine Land » Channel » Analytics & Conversion » Why your clients struggle with marketing reporting Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. 28% of small business owners have no visibility …

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Google Ads Locations

Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” or “streamlined” to describe a change, we have to wonder if it’s a red herring. Does it provide an easier way to get at the …

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Google Ads Search Terms

Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer …

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Banned crime reporting app Vigilante returns as Citizen, says its ‘report incident’ feature will be pulled

Remember Vigilante? The controversial crime reporting app was kicked out of the App Store in November shortly after its release because Apple believed it encouraged private citizens to engage in, well…vigilantism. Now the app is back, under different branding. The new “Citizen” app, operating in New York City, will send you real-time …

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A review of free PPC reporting solutions from Google

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool …

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6 common PPC reporting mistakes that can make you look terrible

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help …

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Zynga Rallies 4% After Reporting Q1 Revenue Of $168M, EPS Of -$0.01

This afternoon following the bell, Zynga reported its calendar first-quarter financial performance including revenue of $168 million, bookings (non-GAAP) of $161 million, and earnings per share of -$0.01 (non-GAAP). Analysts had expected the company to report top line of $164 million, and a single cent per-share loss. That revenue figure …

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Twitter updates the abuse process and adds muting and stating collection to fight trolls

In a arise of a U.S. Election, as Facebook and Google come underneath glow for a distribution of feign “news” in their News Feed and hunt results, Twitter is tackling another area that’s been a flashpoint issue not usually recently, yet for years: a amicable media height currently is unveiling some major updates to its reserve policy, directed during assisting users …

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