Tag Archives: reporting

Processing…Please wait. Search Engine Land » Channel » Analytics & Conversion » Why your clients struggle with marketing reporting Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. 28% of small business owners have no visibility …

Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” or “streamlined” to describe a change, we have to wonder if it’s a red herring. Does it provide an easier way to get at the …

Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer …

Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with …

Remember Vigilante? The controversial crime reporting app was kicked out of the App Store in November shortly after its release because Apple believed it encouraged private citizens to engage in, well…vigilantism. Now the app is back, under different branding. The new “Citizen” app, operating in New York City, will send you real-time …

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool …

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help …

This afternoon following the bell, Zynga reported its calendar first-quarter financial performance including revenue of $168 million, bookings (non-GAAP) of $161 million, and earnings per share of -$0.01 (non-GAAP). Analysts had expected the company to report top line of $164 million, and a single cent per-share loss. That revenue figure …

In the wake of the U.S. Election, as Facebook and Google come under fire for the dissemination of fake “news” in their News Feed and search results, Twitter is tackling another area that’s been a flashpoint issue not only recently, but for years: the social media platform today is unveiling some major updates to its safety policy, aimed at helping users …