Good morning from day one of SMX West 2017! We’re in San Jose, Calif., where the opening keynote conversation is set to begin at 9 a.m. PT. Jason Douglas, PM Director for Actions on Google, will be talking about Google Assistant with Search Engine Land’s Chris Sherman and Greg Sterling. …
Read More »New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world
Since yesterday morning, the SEO industry has been watching an unconfirmed Google ranking update that seems to target more of the link quality aspects of the overall algorithm. Many are calling this the Fred Update, a name we’re also adopting. That came from Google’s Gary Illyes, who has jokingly suggested …
Read More »Has machine learning created a new model for SEO ranking?
The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, …
Read More »13 Most Important Google Ranking Factors
When it comes to having your website ranked on search engine result pages, there are factors that search engines such as Google take into consideration. These factors will determine which page of the SERPs your website will show up on and it can have a significant impact on your business. …
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