Tag Archives: publishers

Microsoft’s Revenue To Publishers

Search Engine Land » PPC » Microsoft wants to drive more traffic, revenue to publishers “The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” That’s according to new Corporate Vice President …

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Google’s Ad Gate For Publishers

Search Engine Land » PPC » Display » Google is testing new Rewarded Ad Gate beta program for publishers Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate …

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Google Publishers Showcase

Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content …

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Publishers Need Consider

What publishers need to consider before dropping AMP [Video] Next year, Google will lift the AMP restriction on its Top Stories section and instead use page experience factors to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our …

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AMP For Top Stories?

Will publishers drop AMP when it’s no longer a requirement for Top Stories? Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their …

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Contributor, beware of PageRank-hoarding publishers

So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the topic, develop a clever hook, write the copy and source compelling imagery — not to mention the research and the outreach required to score the perfect publisher. …

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Advice for AMP-curious publishers

The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion …

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