Search Engine Land » PPC » Microsoft wants to drive more traffic, revenue to publishers “The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” That’s according to new Corporate Vice President …
Read More »Google’s Ad Gate For Publishers
Search Engine Land » PPC » Display » Google is testing new Rewarded Ad Gate beta program for publishers Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate …
Read More »Google Publishers Showcase
Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content …
Read More »Publishers Need Consider
What publishers need to consider before dropping AMP [Video] Next year, Google will lift the AMP restriction on its Top Stories section and instead use page experience factors to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our …
Read More »AMP For Top Stories?
Will publishers drop AMP when it’s no longer a requirement for Top Stories? Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their …
Read More »Contributor, beware of PageRank-hoarding publishers
So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the topic, develop a clever hook, write the copy and source compelling imagery — not to mention the research and the outreach required to score the perfect publisher. …
Read More »Advice for AMP-curious publishers
The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion …
Read More »Google makes it easier to see and share publishers’ real URLs from AMP pages
As promised, Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content. Google has been displaying AMP content by effectively making a copy of it and …
Read More »Google will change AMP display to make it easier to find & share publishers’ direct URLs
Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself. Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content …
Read More »Sony Announces Full List Of Publishers and Developers Attending PlayStation Experience
This year’s PlayStation Experience is almost here, and ahead of it, Sony have gone ahead and announced the full list of game companies that will be exhibiting at the event. The full list includes 67 game publishers and developers, from all over the world. The list includes some of the …
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