Tag Archives: promotions

Google Deal Seekers

Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping …

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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

Bing is rolling Merchant Promotions out of pilot in the US, giving advertisers a way to highlight offers in their product ads. When Merchant Promotions are active, ads can appear with a “Special Offer” extension. When users click on the notice, the offer pops up with a description, promotional code, expiration …

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