Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping …
Read More »Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
Bing is rolling Merchant Promotions out of pilot in the US, giving advertisers a way to highlight offers in their product ads. When Merchant Promotions are active, ads can appear with a “Special Offer” extension. When users click on the notice, the offer pops up with a description, promotional code, expiration …
Read More »SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Assistant bests rivals for questions answered and overall accuracyApr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. …
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