Tag Archives: optimize

My first month with a sales quota was September 2008 — not the best month for a 21-year-old to start his career by cold calling strangers and convincing them to buy a $10,000 piece of software. The economy was in free fall, companies were slashing workforces nationwide and all budgets …

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You …

dennizn / Shutterstock.com The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple …

Should I optimize Google my business listing? Yes, you should. Listing your business on Google my Business is not the only process to improve your business presence online.Just like a website, your Google my business listing should be optimized well enough to rank in top positions in local search results …

Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site. But how does Google decide which sites appear at the top of the results list? It uses Googlebot, a proprietary automated software script to “crawl” every …

Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative …