Tag Archives: marketers

How Automation Can Help

  The pandemic has relegated most of us into pixilated images on a Zoom call. While some activities will revert to a pre-pandemic state, most will not, making it harder than ever to build relationships and develop affinities. This is why it’s vital to put the most advanced digital tools …

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PPC Automation Wrecks

  Explore Silicon Valley and you’ll see the bubble-topped Waymo minivans essentially “self-teaching” how to drive without a human in charge. In air transportation, the largest and most modern jets are becoming almost foolproof, with the pilots in command for less and less of any given flight. Automation is great… …

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New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your …

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Attention search marketers: ALL keywords are branded keywords!

Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates) …

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2016 in review: Insights for search marketers from Bing Ads

2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward. Below are some of the …

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Atomic AI helps marketers write better

Marketers love to produce “content” (and they also love calling journalism “content,” but that’s a separate issue). There is nothing easy about writing, though, especially when you’re trying to get somebody to buy your product. Atomic AI from Atomic Reach combines machine learning with real-time writing guidance to help marketers write …

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