Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. “Starting in March 2021 and continuing through April 2021, all existing search, shopping, and Dynamic Search Ads campaigns without any automated bidding strategies in place …
Read More »The First Digital Computer
These days, losing the manual for some piece of electronics you’ve purchased is notable mostly because you had a printed document to lose in the first place. In the dead-tree dominated days of yore, of course, this was less true. Documentation loss is a major problem in the effort …
Read More »Manual Penalty Recovery: From 10,000 Organic Sessions Per Day to 1,000 And Back
This article is a case study on how we did a Google penalty assessment and a penalty recovery for one of our clients that had a steady 10,000 organic sessions per day and went to under 1000 in one day due to a site-wide Manual Action penalty. Here is how …
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