Processing…Please wait. Search Engine Land » Channel » SEO » How to manage SEO campaigns during economic downturns Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions are the same, …
Read More »How to Manage Business Risks
Building a high-end company requires the ability to mitigate many variables. At the same time, risk–management skills provide potential funding partners a real insight into you as a business leader. From product risks, to market risks, and from financial risks to execution risks, articulating different variables have a massive impact on your credibility …
Read More »Clay Debuts A New Tool
A new startup called Clay, backed by $8 million in seed funding, has built a system designed to help you be more thoughtful with the people in your life, which operates somewhat like a personal CRM. With Clay, you build a collection of the people you meet by connecting your …
Read More »How to Manage Retirement Withdrawals to Pay Less in Taxes and Maximize Income
A lot has been written about saving and accumulating enough for retirement. But that’s only half the battle. Once you reach retirement it is important that you manage your retirement withdrawals from various accounts as tax-efficiently as possible. Taxes will likely be one of your biggest expenses in retirement. A …
Read More »Here’s a script to help manage bids by keyword match type.
Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly, bids for each match type need to be kept at …
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