(Image: Life360)It’s a tale as old as time: the technology designed to keep you safe is found to be capable of putting you at risk. Such is the case with Life360, a smartphone application marketed as a way to keep track of family members’ whereabouts and ensure loved ones’ safety, …
Read More »Life360 Launches Bubbles
Helicopter parenting turned into surveillance with the debut of family-tracking apps like Life360. While the app can alleviate parental fears when setting younger kids loose in the neighborhood, Life360’s teenage users have hated the app’s location-tracking features so much that avoiding and dissing the app quickly became a TikTok meme. …
Read More »Foursquare Location Data
As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious …
Read More »Combine Location Data
And external trends to build diverse audience strategies [Video] As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. Those strategies are more effective when they’re layered with economic and psychographic information to build diverse …
Read More »4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: 85 percent to 95 percent of consumer engagement with brands happens through location-based assets. Use of location in advertising provided …
Read More »A guide to Google My Business for multi-location brands
With 40,000 search queries every second and 3.5 billion searches per day, we don’t need to make a case about why your business should be on Google, so let’s get that out of the way and assume you have built a robust local presence on Google My Business. The real …
Read More »Google Maps will let you share your location with friends and family for a specific period of time
Google Maps has today announced a new feature to allow you to share your location with others. While that might seem creepy, it’s not the first to add this type of functionality. Facebook tells you when a friend is nearby – it even lets you “wave” at them and gives you …
Read More »Why and how entities are shaping location marketing
A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with …
Read More »Google launches location extension display ads for local businesses
Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in AdWords on Tuesday. The new ad format shows photos, store location and business hours, as well as an ad headline and copy as shown …
Read More »Uber explains why it looks like its app is still tracking your location, long after drop-off
Uber responded today to reports that its app continues to check users’ locations even when they hadn’t used the ride-hailing service for days or weeks. The company explained that the issue is being caused by the iOS operating system itself, not direct tracking by its app. Many users had realized that Uber’s app …
Read More »