Tag Archives: location

App Life360

(Image: Life360)It’s a tale as old as time: the technology designed to keep you safe is found to be capable of putting you at risk. Such is the case with Life360, a smartphone application marketed as a way to keep track of family members’ whereabouts and ensure loved ones’ safety, …

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Life360 Launches Bubbles

Helicopter parenting turned into surveillance with the debut of family-tracking apps like Life360. While the app can alleviate parental fears when setting younger kids loose in the neighborhood, Life360’s teenage users have hated the app’s location-tracking features so much that avoiding and dissing the app quickly became a TikTok meme. …

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Foursquare Location Data

As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious …

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Combine Location Data

And external trends to build diverse audience strategies [Video] As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. Those strategies are more effective when they’re layered with economic and psychographic information to build diverse …

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A guide to Google My Business for multi-location brands

With 40,000 search queries every second and 3.5 billion searches per day, we don’t need to make a case about why your business should be on Google, so let’s get that out of the way and assume you have built a robust local presence on Google My Business. The real …

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Why and how entities are shaping location marketing

A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with …

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