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Tag Archives: learning

Machine Learning AI

  Spotting exoplanets isn’t as simple as pointing a telescope at the sky and picking out the planet-shaped things. The worlds orbiting distant stars are too dim and tiny for that, but we can detect them with the help of planet-hunting satellites like TESS and the dearly departed Kepler. These …

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Google sets machine learning loose on new ‘Smart’ display campaigns

Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive …

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Machine learning is marketing’s future

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem …

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IBM is bringing machine learning to a mainframe near you

Modern machine learning — often just referred to as “AI” — has largely been the province of specially trained computer scientists who traffic in exotic modeling frameworks and graduate level math. Well-funded startups and large companies alike spend large sums of money to create models that analyze their data — usually with …

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Has machine learning created a new model for SEO ranking?

The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, …

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How machine learning impacts the need for quality content

Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking …

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