Tag Archives: impression

Schema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent.  When you adopt schema markup on your website, you also become eligible for rich results. Rich results make your content stand out in the …

Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, …