Tag Archives: impact

Small improvements have a big conversion impact   Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have …

On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into semantic match. For example, [new york flights] could potentially show for flights to new york, since the presumed intent is the same. The change affects two major parts of what …

Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality …

“All politics is personal,” so the saying goes.  And, this year that phrase is especially true for people nearing retirement. There are a lot of hot button topics on the table that have the potential to impact your retirement well being — no matter where you stand on the political …

SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways. Keep reading for workshop previews! Each …

When we reach the age of 70 ½ we must — in order to avoid tax penalties — take Required Minimum Distributions (RMD s) from IRAs, 401ks and other types of tax advantaged accounts — all  retirement accounts funded with pre-tax contributions. So what exactly is a “Required Minimum Distribution?” Let’s …

Photo: Courtesy of The LIT Method Don’t get us wrong: We’re big fans of high-intensity training and running, but what happens when you’re recovering from an injury and want to take it easy on those burpees and sprints? Fitness trainers Justin Norris and Taylor Gainor were faced with this dilemma …

It looks like those 500 million hacked Yahoo accounts may affect its sale to Verizon (TechCrunch’s parent). At a company public policy round table in DC this afternoon, Verizon general counsel Craig Silliman said: “I think we have a reasonable basis to believe right now that the impact is material …