YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for …
Read More »Google YouTube Ads
Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube attribution. Cross-network attribution reporting for YouTube and Search campaigns is now in open beta in Google Ads. When eligible, …
Read More »Google App Campaign
Google tests feeds for App install campaigns, expands deep linking and reporting Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App …
Read More »Instagram Shopping
Instagram expands Shopping to more businesses, including creators selling their merch Instagram announced today it’s expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise. To enable this expansion, the company introduced new “Commerce Eligibility Requirements” that offer a set of guidelines that …
Read More »SearchCap: Google Home users, Apple expands search ads & Google suggested video clips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand …
Read More »Shopkick’s rewards shopping app expands to grocery stores
Shopkick, a shopping rewards app that’s currently ranked only #1233 on the App Store, is expanding its focus. The company today is launching a new feature called Shopkick Grocery, to move its business into the area of grocery awards. The app will dole out gift cards to consumers who engage with brands’ content, including …
Read More »Google expands fact-checking effort to all searches worldwide
Last October, Google launched support to highlight fact-checking articles within Google News in the US and the UK. Now those articles will get special presentation as part of general Google searches worldwide. Fact checks as part of regular Google search Here’s an example of how the expanded fact-checking looks, which begins today. Below …
Read More »Google quietly expands rich cards worldwide
Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded …
Read More »SearchCap: Google Posts expands, technical audits & site search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are technical and content audits still relevant?Mar 22, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but …
Read More »SearchCap: AMP expands, Flickr similar search & Google AdWords conversions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photosMar 7, 2017 by Amy Gesenhues Flickr says its new search option uses advanced …
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