Google’s desire for its search engine to become more deeply integrated into the iOS operating system got a big push today – the company says that its previously standalone keyboard app Gboard is now being bundled with its main iOS Search app. This change was announced alongside a handful of new features, …
Read More »AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads
Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads. Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns. Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: …
Read More »Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to …
Read More »AdWords Expanded Text Ads could get even longer with second description line test
If you thought the 80 character description line available in expanded text ads already afforded a lot more room to get your message across, you could soon be seeing double that character count. Valerio Celetti noticed the option to add a second description line to expanded text ads in …
Read More »SearchCap: Google expanded text ads, PPC tips & indexed URLs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buysJan 27, 2017 by Purna Virji Columnist Purna Virji …
Read More »Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
With Google’s expanded text ads deadline upon us — as of January 31, advertisers will no longer be able to upload or edit standard text ads in AdWords — it’s time to get very serious about making the most of the new text ad format. Maybe you have been putting …
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