It’s not enough to identify your ethos, target customer profile and position your brand. You must also consider how your brand comes to life. Is it loud, energetic and the life of the party? Is it steady, dependable and trustworthy? Like people, every brand shows up in the world in …
Read More »5 CrossFit-Inspired Parallette Exercises for Total-Body Strength
Photo: Pond5 If you’re thinking: “para-whata,” you are not alone. The parallette has deep roots in gymnastics (think the parallel bars and the pommel horse). But don’t be fooled by their simplistic design. These badass bars are making their way into CrossFit boxes and HIIT workouts for a good reason. “The …
Read More »10 Resistance Band Exercises to Build Total-Body Strength
Photo: Twenty20 We know how much space kettlebells and dumbbells can take up in your home. But the truth is you don’t need a whole lot of fancy equipment to get the most out of your at-home workout. Resistance bands are space-efficient, highly portable, and they’re great for every level …
Read More »6 Weightlifting Exercises to Build Serious Strength
Photo: Twenty20 If you steer clear of the weight room as often as you try to get out of burpees, we have some news: Those big dumbbells and barbells could provide the key to unlocking your strength potential. (Not to mention getting you lean and sculpted!) But because they don’t come …
Read More »7 Impressive Kettlebell Exercises for a Total-Body Workout
Photo: Pond5 Kettlebell swings have topped trainers’ lists of must-do exercises for a few years now. And for good reason: Traditional swings with the orb-shaped weights can improve your core strength by a whopping 70 percent, research has found. Plus, when you switch to single-arm moves, you challenge your stability …
Read More »How to Beast Box Jumps and Other Plyometric Exercises
Photo: Twenty20 Walk into any HIIT class or CrossFit box and chances are you’ll be asked to do a variation of a plyometric jump. Box jumps, frog leaps and tuck jumps help you improve your VO2 max (speed), flexibility and range of motion. But that’s not all. Their explosive power …
Read More »7 No-Crunch Exercises for Six-Pack Abs
Photo: Pond5 Spoiler Alert: Crunches and sit-ups are not the secret to six-pack abs. In fact, repetitive or excessive spinal flexion (e.g. bending your chest forward toward your knees) is just about the worst thing you can do for your back, says David Larson, CSCS, a strength coach at Pulse …
Read More »Balance Exercises to Get You Winter Sports Ready
Photo: Pond5 There’s an upside to winter’s dark, chilly days: ice skating, skiing and snowboarding. The crisp air and soft, powdery snow (or sheets of smooth ice) provide the perfect mood boost — and a reason to get outside. Plus, the thrill of speeding down the slopes and pirouetting on …
Read More »5 Foam Roller Exercises for a Strong Core
Photo courtesy of Bespoke Treatments The foam roller has been getting lots of fitness love lately. It’s long been known as a stand-out recovery tool that helps relieve tense muscles and tight fascia. Experts also recommend it as a way to warm up and get the blood flowing before a …
Read More »6 Bodyweight Exercises You Can Do on the Rower
Photo: Jay Sullivan, courtesy of City Row You’ve probably heard that the rower provides a killer cardio workout, targeting your entire body in one stroke. You explode off your legs and engage your core as you pull with your arms to complete one cycle — all with little impact on …
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