Tag Archives: environment

Processing…Please wait. Search Engine Land » Channel » Content » Virtual environment optimization (VEO) is coming. Ready for it? Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO). …

Google to prohibit demographic, zip code targeting for housing, employment, credit ads Traditionally, measuring business success requires a greater understanding of your company’s go-to-market lifecycle, how customers engage with your product and the macro-dynamics of your market. But in the most challenging environment in decades, those metrics are out the …

I’ve been in the paid search industry for a nearly a decade. A lot has changed since I first learned how to write a simple ad with a 25-character headline and two 35-character description lines. Though the fundamentals of ad copywriting and testing remain in play, text ads have evolved …

An international team of scientists from Japan, UK and the United States has been able to regenerate heart muscle by placing adult mice in a low-oxygen environment. Schematic of gradual induction of severe hypoxemia. Image credit: Yuji Nakada et al, doi: 10.1038/nature20173. The team, led by University of Texas Southwestern …