Tag Archives: digital

Western Digital’s Red

Western Digital Rebrands non-SMR HDDs as ‘Red Plus’ Western Digital has been in hot water for months over its attempt to sell SMR hard drives into the WD Red product family. Red drives are explicitly intended for NAS (Network Attached Storage) devices, and as we’ve seen in several investigations, SMR …

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Western Digital Block

Western Digital Sued to Permanently Block SMR in NAS HDDs Western Digital continues to face fallout for its decision to ship shingled magnetic recording (SMR) HDDs in NAS products. The law firm suing the company has updated its filing to add significant technical data and is not requesting a huge …

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Martech Spotlight

: How Kenshoo does digital commerce ad management Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at scale. Features such as bulk creation, automated actions and keyword management provide a way to control complex …

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IAB: Paid search was 48 percent of total digital spend in 2016

Paid search advertising accounted for roughly $35 billion in 2016, split almost evenly between the desktop and mobile. That’s according to the IAB’s 2016 revenue report, released yesterday. On a percentage basis, desktop paid search declined by 10 points and was down by a little under $3 billion in real …

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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs …

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Using agile project management for SEO & digital marketing

SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds …

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