Western Digital Rebrands non-SMR HDDs as ‘Red Plus’ Western Digital has been in hot water for months over its attempt to sell SMR hard drives into the WD Red product family. Red drives are explicitly intended for NAS (Network Attached Storage) devices, and as we’ve seen in several investigations, SMR …
Read More »Western Digital Block
Western Digital Sued to Permanently Block SMR in NAS HDDs Western Digital continues to face fallout for its decision to ship shingled magnetic recording (SMR) HDDs in NAS products. The law firm suing the company has updated its filing to add significant technical data and is not requesting a huge …
Read More »Martech Spotlight
: How Kenshoo does digital commerce ad management Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at scale. Features such as bulk creation, automated actions and keyword management provide a way to control complex …
Read More »Western Digital Ships 12TB Helium-Filled Hard Drive
Every time you buy a hard drive, you probably think it’s plenty of space. Why would you ever need more? Inevitably, you end up in the red again a year or two later. Files just keep getting bigger with all these 4K videos and cameras with a zillion megapixels. Western …
Read More »Wetern Digital Ships 12TB Helium-Filled Hard Drive
Every time you buy a hard drive, you probably think it’s plenty of space. Why would you ever need more? Inevitably, you end up in the red again a year or two later. Files just keep getting bigger with all these 4K videos and cameras with a zillion megapixels. Western …
Read More »IAB: Paid search was 48 percent of total digital spend in 2016
Paid search advertising accounted for roughly $35 billion in 2016, split almost evenly between the desktop and mobile. That’s according to the IAB’s 2016 revenue report, released yesterday. On a percentage basis, desktop paid search declined by 10 points and was down by a little under $3 billion in real …
Read More »Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer
Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs …
Read More »Google’s Jamboard digital whiteboard ships in May, will cost $4,999
Google has finally revealed all the details on its upcoming 4K digital whiteboard known as the Jamboard. The device was first unveiled back in October, but Google wasn’t talking about pricing except to say it would be under $6,000. Google now says the Jamboard will come in significantly below that …
Read More »SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products and services. Competition is fierce, and SMBs often have a difficult time choosing a provider. Last month, I covered how the trend of fake online content leads to …
Read More »Using agile project management for SEO & digital marketing
SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds …
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