Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many agencies have checklists and/or specific areas they review when auditing accounts. However, as …
Read More »4 critical touch points to reach consumers and deliver an effective ad campaign
Marketers and advertisers understand the importance of reaching consumers wherever they are— sometimes even before consumers get there themselves. Preemptive planning, tracking preferences and behavior, targeting, SEO, modern-day campaigns have tried it all in an effort to be seen and heard by their ideal consumer. For success in today’s digital …
Read More »Critical aspects to consider while doing an eCommerce audit!
A Few Things to Be Validated While Auditing E-Commerce Sites (for SEO) How to Be “Perfect” (In a Sense!) Your website is pretty much the final stand when it comes to the battle being fought (the conversion battle, of course) – and that’s why you’ve got to make sure that …
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