Tag Archives: conversion

Small improvements have a big conversion impact   Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have …

Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a week. Pretty simple, right?! But then someone throws a curveball at you: an account that only generates a few conversions a month. Goodbye, easy optimization! Hello, outside-the-box thinking. So, what’s …

Paid advertising is getting more competitive, increasing the average cost per acquisition. Moreover, a significant percentage of website visitors leave without taking any action due to lack of engagement or too much friction in the buying process. Improving conversion means reducing the bounce rate, and a well-designed live chat invitation …

Google announced Monday that as of March 29, 2017, the AdWords default view-through conversion window will shrink from 30 days to one day. View-through conversions are counted when a user converts after a display or video ad impression is viewable but not clicked on. The change means only conversions that occur …

Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major …

This was an impromptu lecture I was asked to give at Congregation of Yashra’al. They wanted some information regarding the current economic situation in …

Colloquial keywords… Purchase Journey… seriously? If you’re rolling your eyes, just chill for a second. I promise I’m not here to promote annoying new marketing terms. So before we proceed let’s align on my intent for sharing this strategy and process, which is: To inspire you to take a transformative …