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Tag Archives: commerce

E-commerce Packaged Goods

  This year is all about the roll-ups. No, not those fruity snacks you used to find in your lunchbox; roll-ups are the aggregation of smaller companies into larger firms, creating a potentially compelling path for equity value. Right now, all eyes are on Thrasio, the fastest company to reach …

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Snapchat Extends Visual

TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. …

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E-commerce Ad Strategy

  This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also …

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Shopify Tradeoffs

What to consider before selecting your next e-commerce platform Selecting the appropriate e-commerce platform for your goals, circumstances and customers can influence your sales and the amount of time your staff dedicates to maintaining that platform. If you’re looking at Shopify as your next potential e-commerce solution, you need to …

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Martech Spotlight

: How Kenshoo does digital commerce ad management Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at scale. Features such as bulk creation, automated actions and keyword management provide a way to control complex …

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Commerce Layer Raises $6M

Italy’s company led by Benchmark for its headless e-commerce platform In the world of commerce, the last few months have underscored the fact that every retailer, brand and entity that sells or distributes something needs to have a digital strategy. Today, one of the startups that’s built a platform aimed …

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E-commerce companies can improve revenue by following these 5 tips

E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning these simple strategies, please share them with anyone else who might benefit from them. It may even be someone …

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9 SEO Errors of E-Commerce Websites

In the world of E-Commerce websites, you’re going to be dealing with a lot of different variables. As a result, you aren’t always going to find it easy to manage your page – and that’s okay. In order to make the most out of your E-Commerce project, you’ll have to …

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