Tag Archives: budgets

Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it has now tracked 4 billion store visits from adsMar 29, 2017 by Ginny Marvin The company says thousands more advertisers will gain access …

If you’re still using monthly budgets for your Bing Ads campaigns, now is the time to switch over to daily budgets. Starting in April, campaigns set with monthly budgets will be migrated automatically to “Daily accelerated” budget delivery if you don’t take action ahead of time. Bing will calculate the …