Tag Archives: brands

Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need …

Text messaging is the most effective marketing channel most retail brands aren’t using Average e-mail open prices for retail marketing experts are simply over 18%, however greater than 90%of sms message are opened up by receivers– generally within mins. Also as messaging is acquiring in appeal as an advertising and …

Brands dive in with protest support George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear …

Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: 85 percent to 95 percent of consumer engagement with brands happens through location-based assets. Use of location in advertising provided …

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and …

National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? …

With 40,000 search queries every second and 3.5 billion searches per day, we don’t need to make a case about why your business should be on Google, so let’s get that out of the way and assume you have built a robust local presence on Google My Business. The real …

Photo: juicebeauty on Instagram  It seems that green brands are carving out a significant place for themselves within the beauty industry. Many eco friendly beauty junkies are beyond happy about these natural and organic products. Over the past few years, green beauty has become less of a niche market, as …

Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs or grow revenue within targets, using seven real-life examples, this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, …

SARASOTA, Fla. – JMX Brands, parent company of Amish furniture retailer DutchCrafters, has donated nearly $700 in Christmas gifts to Big Brothers Big Sisters of the Sun Coast. These are toys JMX Brands purchased for Big Brothers Big Sisters of the Sun Coast with funds donated from employees and a …